



Contents
| S.No | Title | Author | Page No. | Read Now |
|---|---|---|---|---|
| 1. | पिछले एक दशक के विवादित विज्ञापन | डॉ. शीतल प्रसाद महेंद्रा | 1 | View |
| 2. | ताली वेब सीरीज़ में ट्रांसजेंडर प्रतिनिधित्व और सामाजिक संवेदना: एक समाज-सांस्कृतिक विश्लेषण | शालिनी अग्रवाल | 11 | View |
| 3. | ध्वनि और संभाषण | प्रियदर्शिनी मिश्रा | 18 | View |
| 4. | डिजिटल युग में मूल्य-आधारित पत्रकारिता के प्रणेता: राजयोगी करुणाकर शेट्टी | डॉ. अनीता जनजानी | 32 | View |
| 5. | Exclusivity, Cross-Subsidy and the Marketization of Indian Journalism: From Moral Authority to Commercial Enterprise | Rajendra Bora | 37 | View |
| 6. | Impact of Social Media on the Mental Health of Youth | Lavneet Vashisth | 42 | View |
| 7. | Nationalism as Propaganda in Hindi Cinema: A Study of the Decade 2010-2020 | Surbhi Rishi Dr. Amanpreet Randhawa | 55 | View |
| 8. | Artificial Intelligence in Newsroom: Adoption, Practices, and Perceptions among Media Professionals | Vimalendra Dwivedi Dr. Arvind Kumar Singh | 66 | View |
| 9. | Group Communication in Agricultural Information Dissemination: A Study of Farmers in an Odisha Village | Prof. Ganesh Sethi Jayaprada Dash | 82 | View |
| 10. | Credibility in the Digital Landscape: Analysis of News Distribution by YouTube to Millennial Women of Kolkata | Dr. Reshmi Naskar Sayantika Dutta | 94 | View |
| 11. | Memes as Digital Folklore: A Structuralist-Semiotic Analysis | Prateek Sachdeva | 112 | View |
| 12. | Print Media Coverage of Environment Issues: Content Analysis of Indian Language Newspapers of Punjab, India | Dr. Nidhi Sharma | 125 | View |
| 13. | Rural Youth Prefer Independent Content Creators and Local Content for News Consumption | Deepti Chhavi Garg | 133 | View |
| 14. | Radio Listening Preferences among Higher-Education Students in Jammu and Kashmir: A Comparative Analysis | Aaquib Farooq Rangreze Prof. (Dr.) Shahid Rasool | 140 | View |
| 15. | Empowering Voices: Social Development Through Community Radio at a Village in Manipur | Dr. Sonia Wahengbam Hoijahat Gangte | 156 | View |
| 16. | Intercultural Communication | Mayank Kumar Jain | 168 | View |
| 17. | Dynamic & Static Visual Represen-tations as Multimodal Communicative Forms: A Social Semiotic Analysis of Scientific Visualization | Abbin Joseph Thomas Dr. S Rajesh Kumar | 173 | View |
| 18. | The AIADMK Split: A Case Study of Political Fragmentation in Tamil Nadu | Dr. D. Rajavel | 181 | View |
| 19. | Book Review – The Research’s Handbook: Techniques and Insights (Part 1) | Reviewer: Dr. Suman Kumar Kasturi | 189 | View |
Contributors
- Dr. Sheetal Prasad Mahendra
Dean and Associate Professor, School of Humanities and Languages, Central University of Rajasthan, Kishangarh (Ajmer) - Shalini Agrawal
Senior News Editor, Rajasthan Patrika; Research Scholar, School of Journalism and Mass Communication, Apex University, Jaipur. - Priyadarshini Mishra (Ustad Bismillah Khan Yuva Puraskar Awardee)
Media and Theatre Facilitator, Jaipur. - Dr. Anita Janjani
An Educationist and Media Professional; Voice-Artist, Jaipur. - Rajendra Bora
Former Chief of Bureau, Press Trust of India, Jaipur. - Lavneet Vashisth
Department of Journalism & Mass Communication, Mata Gujri College, Fatehgarh Sahib (Punjab). - Surbhi Rishi
Research Scholar, Journalism and Mass Communication Department, Punjabi University, Patiala. - Dr. Amanpreet Randhawa
Assistant Professor, Journalism and Mass Communication Department, Punjabi University, Patiala. - Vimalendra Dwivedi
Research Scholar, DMCJ Babasaheb Bhimrao Ambedkar University, Lucknow. - Dr. Arvind Kumar Singh
Assistant Professor, DMCJ Babasaheb Bhimrao Ambedkar University, Lucknow. - Prof. Ganesh Sethi
Professor, Department of J & MC, Berhampur University, Odisha. - Jayaprada Dash
Research Scholar, Department of J & MC, Berhampur University, Odisha. - Dr. Reshmi Naskar
Assistant Professor, Department of Mass Communication St. Xavier’s University, Kolkata. - Sayantika Dutta
Research Scholar, Department of Mass Communication St. Xavier’s University, Kolkata. - Prateek Sachdeva
Student (MA), School of Communication Studies, Panjab University, Chandigarh. - Dr. Nidhi Sharma
Assistant Professor, JMC Department, DAV University, Jalandhar (Punjab). - Deepti
Research Scholar, ICSSR-funded project, Department of Mass Communication and Media Studies, Central University of Punjab, Bathinda. - Chhavi Garg
Assistant Professor, Department of Mass Communication and Media Studies, Central University of Punjab, Bathinda. - Aaquib Farooq Rangreze
Research Scholar, School of Media Studies, Department of Communication and Journalism, Central University of Kashmir, Ganderbal. - Prof. (Dr.) Shahid Rasool
Professor & Dean of the School of Media Studies, Dept. of Communication and Journalism, Central University of Kashmir, Ganderbal. - Dr. Sonia Wahengbam
Assistant Professor, Department of Mass Communication, Manipur University, Imphal. - Hoijahat Gangte
Research Scholar, Department of Mass Communication, Manipur University, Imphal. - Mayank Kumar Jain
Assistant Professor, Department of Journalism and Mass Communication, Mangalayatan University, Aligarh. - Abbin Joseph Thomas
Assistant Professor, Department of Animation and Graphic Design, Rajagiri College of Management and Applied Sciences, Kakkanad, Kerala. - Dr. S Rajesh Kumar
Assistant Professor, Journalism & Science Communication Department, Madurai Kamaraj University, Madurai, Tamil Nadu. - Dr. D. Rajavel
Assistant Professor, Visual communication Dept, Hindustan College of Arts & Science, Padur, Chennai. - Dr. Suman Kumar Kasturi
Former Senior Sub-Editor of The Hans India, Hyderabad.